We’ve had the word written large on the wall of our office for over a year now.
The letters used to be at home on the wall of a Belgium cinema. It was the 80s, we assume it was a porn cinema. So far so good.
As an agency, we aim to create the best possible creative work. And we do censor ourselves. That’s the reality of every agency. Our creative is bound by the parameters of purpose. But we can never censor the questions that are the foundations for true creativity. One of the first lessons a creative learns is to kill your darlings. Editing is as important as creating. Yet editing has to happen in the right stage. Never in the stage of conception – of research and brainstorming. That has to be uncensored.
Now, the word means something different. Owning our mistakes. Taking criticism. Being held accountable for the extremes we go to to find stories with substance. This is hard, since it deals with shame. We’ve been taught to excel, to stand out. But truly owning our mistakes is a gift to ourselves as well as to those we work with. Our mistakes are bright banners directing us towards excellence in that muddy affair called content marketing – and the fact that this banner means something else now only hammers the point home that, sure, you don’t know what you don’t know, but you’ll learn from your mistakes.
It’s eerie, isn’t it? In just a matter of days, we’ve seen our world change dramatically. Each country is dealing with it in their own way. For us it means the streets of Amsterdam are the quietest they’ve ever been.Readmore
Rivet 50 is Rivet Magazine’s annual list of the most influential people in denim. This year was the first time the public was invited to share their voice. Rivet received over 6,000 votes. The list was revealed today in print and on the Rivet 50 site. Andrea Venier is on the list of the 50 trailblazers for 2019.Readmore
Can you afford not to tell yours?Readmore
‘Greenwashing is a disease. Transparency is the cure” Andrew Olah is the founder of the Kingpins Show – the first tradeshow dedicated to the full denim and jeans supply chain – with editions in New York, Hongkong, Amsterdam and a China tour. His company Olah Inc’ is one of Super Stories’ clients. Over the last […]Readmore