One of a Kind

Jean School
Visual identity, website, copy

Amsterdam has the largest density of denim brands in the world. There is a constant demand for denim talent in the Netherlands and worldwide. Education is a crucial part of nourishing talent, but there was no denim-specific vocational training anywhere in the world. In 2014 Jean School was founded. Now there is.

The Next Generation

Innovators in the Denim Sector

Since Jean School is a training ground for young, creative and enthusiastic people to learn the craftsmanship of denim design and development, Super Stories let the ingredients of denim guide the visual identity and website for Jean School.

The Future of Denim

Weaving the Story

One Giant Leap

We told the story of Jean School through engaging copy, directed at prospective students and parents who want to take those crucial first steps towards a career in one of the most exciting sectors of the fashion and textiles industry.

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