Visual Identity, Website, Invite System, Mailings
A summit series, Kingpins Transformers spotlights denim community members who are creating, implementing and sharing change in the jeans industry. Developed by Kingpins Show, in collaboration with House of Denim, Transformers needed a visual identity, website and invitation/mailing structure.
Undergoing a Sea Change
in the Jeans Industry
Game changers in denim are bold. Super Stories had to develop an equally bold visual identity for Transformers, which would reflect both the premium status of the event and the aspirational future it aims to realize – and to inspire other daring denim- heads to throw their hat into the ring.
Free Thinkers, Game Changers
An Industry Platform
Since Transformers gives a platform to the most accomplished and free thinking members of the denim community, an efficient and effective contact structure was a no-brainer. We developed an invitation system and mailing campaign which would communicate the Transformers summit series and all it achieves.